Wealth management, reimagined

We create investment solutions that grow and protect
your wealth inexpensively and with maximum transparency.

The Moneyfarm story

Founded in 2011 by experienced entrepreneurs Paolo Galvani and Giovanni Daprà, Moneyfarm is a digital wealth manager that helps people protect and increase their wealth through time.

Both Paolo and Giovanni recognised that the wealth management industry was failing to cater for the needs of many people and were compelled to make a difference. Guided by their shared belief that families should be able to invest their money simply and effectively, they created a service that gives people access to investment advice and high quality products at a family-friendly cost.

Six years on, Moneyfarm operates in both Italy and the UK, offering simplified advice and discretionary investments to thousands of customers. We’ve won awards for our products and are regulated by the Financial Conduct Authority. We constantly innovate to ensure we offer our customers the best products possible so they can lead a wealthier life.

Apr 2012

Moneyfarm launches in Italy

Aug 2012

Receives investment from United Ventures

Jul 2015

Moves to UK and receives FCA approval

Nov 2015

Series A funding with Cabot Square Capital and United Ventures

Feb 2016

Moneyfarm launches in the UK

Sept 2016

Strategic investment from Allianz X

Our investors

United Ventures

United Ventures is a venture capital fund investing in early stage start-ups in the digital sector.

Cabot Square Capital

Cabot Square Capital is a leading investor in British financial services.


Allianz is one of the largest insurance companies in the world, with over 100 years of wealth management experience.

Our founders

PAOLO GALVANI | Co-Founder and Chairman

Paolo has seen technology disrupt many industries, but financial services has been lagging behind. He co-founded Moneyfarm to reshape the role and old model of the wealth manager. Prior to Moneyfarm, Paolo co-founded prestiamoci.it, working in fintech before it was fintech. Former CEO of Sella Capital Management SGR and Deputy Head of the Private Banking unit, Paolo brings a wealth of experience from both the asset management and investment banking industry.

GIOVANNI DAPRÀ | Co-Founder and Chief Executive Officer

Giovanni believes in the idea that a better customer experience comes from technology and finance working together. He co-founded Moneyfarm with this principle to deliver the best solutions to protect and increase an individual’s wealth over time. Prior to Moneyfarm, he worked at Deutsche Bank AG. Giovanni graduated from Bocconi University with a degree in Finance and has an MSc in Mathematical Trading and Finance from Cass Business School.

Management Team

ALESSANDRO ONANO | Chief Marketing Officer

Alessandro is a firm believer that high cost investing is destroying individual’s wealth, he joined Moneyfarm to help bring low-cost investing to all consumers. Alessandro has had an international marketing career, working in Paris, London and Milan. In Paris, Alessandro developed the online community Sport4Fun, and most recently Alessandro led the team that launched Betclic to the Italian market.

RICHARD FLAX | Chief Investment Officer

Richard is passionate about using technology to make investing easier and more personalised, so you can build your wealth in the right way over time. Prior to joining Moneyfarm as CIO Richard was a portfolio manager at PIMCO, a global investment management company, he has also worked as an executive director at Goldman Sachs.

PAOLO SAVINI NICCI | Chief Financial Officer

Paolo believes that digital wealth management opens up the asset management industry to bring first class investments to all customers. Before joining MoneyFarm as CFO, Paolo worked as CFO at private equity backed companies across Europe. Paolo has spent his career working in banking and wealth management bringing invaluable experience from JP Morgan, Morgan Stanley and AnaCap Financial Partners.

Board Members


James is a founding partner of the private equity firm Cabot Square Capital. Cabot Square Capital specialises in providing growth capital and hands-on strategic resources to innovative financial service businesses and is currently investing its fifth fund. Prior to founding Cabot Square in 1996, James was responsible for the establishment and management of Lehman Brothers International Structured and Principal Finance Group.


Paolo has more than 20 years of venture capital experience. In 2000 he founded JupiterVentures, which has been one of the top quartile Venture Capital firms with over 6x returns. He has finalised several investments throughout Europe, where he acted as board member with a problem solving approach and with a particular attention to HR and Teams’ incentive plan. He is now managing director of United Ventures.


Claus is Co-CEO of Allianz Investment Management, an asset management company that has over £400 billion assets under management, this comes from individuals, families and institutions from around the world.


Vittorio has worked at McKinsey for the past 27 years and more recently as a senior leader of the European Banking practice and of the European Investment Banking, Insurance and Asset Management practice. He has deep expertise on a wide range of topics including business strategy, organisation, organic and inorganic growth, corporate finance, risk management and performance improvement.


Paola is an independent director, angel investor and advisor in innovation. She has held management positions in multinational companies such as Facebook, Vodafone, eBay and McKinsey & Company. Since 2009, she has invested in technology start-ups with Italian Angels for Growth, the leading business angels group in Italy. Paola was also named as one of the 50 most inspiring women in European Tech in 2015.


Mario has spent 30 years in the wealth management sector. He was part of the team that designed and developed Banca Fideuram where he became general manager before going on to hold prominent positions at Allianz. Today he is an advisor and consultant to numerous financial organisation and chairs the Borgo San Felice in Siena.


Michael is an American economist, professor and commissioner for the Global Commission on Internet Governance. He received the 2001 Nobel Memorial Prize in Economic Sciences, alongside George Akerlof and Joseph E. Stiglitz, for their work on the dynamics of information flows and market development.