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Wealth management, reimagined

We create investment solutions that grow and protect your wealth inexpensively and with maximum transparency.

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With investing, your capital is at risk.

The Moneyfarm story

We are a pan-European digital wealth manager with over 125,000 active investors and more than £3.5 billion invested on our platform.

Born in 2011, we’re driven by a simple vision – to help more people improve their financial wellbeing by making personal investing simple and accessible through technology. Fast forward a few years, and we’ve helped shake up the asset management industry, picked up a few awards and are now known as one of the most influential fintechs around. 

We wouldn’t be where we are now without the continued collaboration with our customers, who have helped us shape our values: relationships, simplicity and common goals. The result is a blended model that combines the latest technology with the people who work for our customers every day – from our expert investment consultants to our asset allocation team who actively manage all portfolios to deliver long-term growth for every investor.

We’re backed by Allianz Global Investors, M&G, Cabot Square Capital, United Ventures, and Poste Italiane.

If you have feedback and ideas for us, drop us a line at

Mar 2011

Moneyfarm is born

Nov 2015

Series A funding with Cabot Square Capital and United Ventures

Feb 2016

We launch in the UK

Sep 2016

Allianz X invests to help us scale

Jul 2018

Moneyfarm is voted UK’s ‘Best Online Direct to Consumer Investment Platform’ in the awards and “Innovation of the Year” at the British Bank Awards

Aug 2019

Our private pension wins UK’s ‘Best Direct SIPP 2019’ in the awards

Dec 2019

We partner with Poste Italiane on a market-defining investment product Postefuturo

May 2020

We reach £1 billion of assets under management

Aug 2020

Now serving over 50,000 active investors

May 2021

Nominated “Best for Digital ISA and Customer Service” By Boring Money

Aug 2021

We launch our Socially Responsible proposition

Dec 2021

We reach £2 billion of assets under management

Jan 2022

M&G lead a £44 million funding round for Moneyfarm

Dec 2022

Moneyfarm acquires UK digital pension adviser Profile Pensions

Our investors

M&G are a leader in investments and savings, with over 5 million customers and £370 bn in assets under management.

Allianz is one of the largest insurance companies in the world, with over 100 years of wealth management experience.

Poste Italiane is the largest service distribution network in Italy, with more than 12,800 post offices, 134,000 employees, total financial assets of €514 billion and 35 million customers.

United Ventures is a venture capital fund investing in early stage start-ups in the digital sector.

Cabot Square Capital is a leading investor in British financial services.

Our founders

GIOVANNI DAPRÀ | Co-Founder and Chief Executive Officer
GIOVANNI DAPRÀ | Co-Founder and Chief Executive Officer

Giovanni believes in the idea that a better customer experience comes from technology and finance working together. He co-founded Moneyfarm with this principle to deliver the best solutions to protect and increase an individual’s wealth over time. Prior to Moneyfarm, he worked at Deutsche Bank AG. Giovanni graduated from Bocconi University with a degree in Finance and has an MSc in Mathematical Trading and Finance from Cass Business School.
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Paolo has seen technology disrupt many industries, but financial services has been lagging behind. He co-founded Moneyfarm to reshape the role and old model of the wealth manager. Prior to Moneyfarm, Paolo co-founded, working in fintech before it was fintech. Former CEO of Sella Capital Management SGR and Deputy Head of the Private Banking unit, Paolo brings a wealth of experience from both the asset management and investment banking industry.
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Board Members


Dame Jayne-Anne is the Founder and Executive Chair of Snoop. From 2007 to 2018 she was the CEO of Virgin Money. A Chartered Accountant, she spent six years at Norwich Union (now Aviva) before becoming one of the founders of Virgin Direct in 1995. Three years later, she set up the Virgin One account, which was acquired by the Royal Bank of Scotland in 2001. She subsequently spent five years at RBS before returning to Virgin as CEO of Virgin Money.
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Paolo has more than 20 years of venture capital experience. In 2000 he founded JupiterVentures, which has been one of the top quartile Venture Capital firms with over 6x returns. He has finalised several investments throughout Europe, where he acted as board member with a problem solving approach and with a particular attention to HR and Teams’ incentive plan. He is now managing director of United Ventures.


Camillo graduated in Economics at La Sapienza University in Rome in 1997 and completed an
Executive MBA at INSEAD in 2005. In 1996 he started his career at JP Morgan, where over the years he had increasing responsibilities in Investment Banking, both in London and Milan. He joined Poste Italiane Group in July 2020 as Deputy Chief Financial Officer and Head of Financial Holdings. Since January 2021 he is Chief Financial Officer.

KAY MÜLLER | Director
KAY MÜLLER | Director

Kay Müller is currently Chairmen of the Board of Management & COO of Allianz Asset Management
(AAM) GmbH, as well as Head of Business Division Asset Management at Allianz SE.
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JAMES CLARK | Director
JAMES CLARK | Director

James is a founding partner of the private equity firm Cabot Square Capital. Cabot Square Capital specialises in providing growth capital and hands-on strategic resources to innovative financial service businesses and is currently investing its fifth fund. Prior to founding Cabot Square in 1996, James was responsible for the establishment and management of Lehman Brothers International Structured and Principal Finance Group.



Mario has spent 30 years in the wealth management sector. He was part of the team that designed and developed Banca Fideuram where he became general manager before going on to hold prominent positions at Allianz. Today he is an advisor and consultant to numerous financial organisation and chairs the Borgo San Felice in Siena.

Our offices

Milan, Italy

Located in Milan central and home to around 90 Moneyfarmers

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London, UK

Located in Angel, London and home to around 60 Moneyfarmers

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Cagliari, Italy

Located near the beach and home to around 30 Moneyfarmers

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