Invest in Stocks.
Stocks offer direct ownership in innovative companies, potential for growth, and the opportunity to build long-term wealth. Discover how investing in stocks can help you achieve your financial goals.
Stocks offer direct ownership in innovative companies, potential for growth, and the opportunity to build long-term wealth. Discover how investing in stocks can help you achieve your financial goals.
Investments can go down in value as well as up, and you may get back less than you put in. See our full risk disclosure for details.
Stocks, also known as shares or equities, represent ownership in a company. When you buy a stock, you’re purchasing a piece of that business. Key features of stocks include:
Each share represents a portion of ownership in a company.
Stocks of public companies can be easily bought and sold on stock exchanges, offering investors flexibility.
Thousands of publicly traded companies are available across various sectors and industries.
Invest in companies positioned to lead future economic growth. Select businesses with strong potential to become tomorrow’s market leaders.
Stocks offer significant long-term growth potential as they represent direct ownership in a company's profits and expansion. As the company grows, so does the value of your investment.
Many shares pay regular dividends, which can provide a steady stream of passive income in addition to the potential for capital appreciation.
Stock ownership often comes with voting rights, allowing you to have a say in major company decisions.
Invest in companies positioned to lead future economic growth. Select businesses with strong potential to become tomorrow’s market leaders.
Stocks offer significant long-term growth potential as they represent direct ownership in a company's profits and expansion. As the company grows, so does the value of your investment.
Many shares pay regular dividends, which can provide a steady stream of passive income in addition to the potential for capital appreciation.
Our Analytics feature provides you with real-time oversight of your portfolio’s global diversification. Maintain a comprehensive view of all your investments, whether they're managed by us or independently by you.
View how your investments are spread by Type, Asset Class, Sector, and Geography. Analytics offers a consolidated view of all your wealth, bringing greater clarity to your investing journey.
Access a diverse investment universe of 1,000+ individual stocks, ETFs, bonds, and mutual funds.
Build your own diverse portfolio or invest alongside our expertly managed, globally diversified options to take full advantage of our expertise.
Build a portfolio that truly reflects your values and wealth goals. Shape your investment journey, one carefully chosen asset at a time.
Access a diverse investment universe of 1,000+ individual stocks, ETFs, bonds, and mutual funds.
Choose to invest your own way and let our questionnaire guide you.
Select your account type – Stocks and Shares ISA or General Investment Account – and fill in your details.
Start building your portfolio with access to our research tools and expert insights.
Investing in stocks, also known as shares or equities, means owning a portion of a company. When you buy a stock, you are purchasing a small stake in a business and becoming a shareholder. As the company grows and generates profits, the value of your shares may increase, and you may also receive income in the form of dividends.
For investors who want direct exposure to individual companies and the opportunity to build a tailored portfolio, stock investing offers flexibility, transparency and long-term growth potential.
A stock represents partial ownership in a company. Public companies issue shares to raise capital, which investors can buy and sell on stock exchanges such as the London Stock Exchange or global markets.
When you own shares, you may benefit in two main ways:
However, if the company underperforms or markets decline, the share price may fall, and you could lose some or all of your invested capital.
Stocks are bought and sold through investment platforms during market hours. Prices fluctuate continuously based on supply and demand, company performance, economic conditions and investor sentiment.
When evaluating a stock, investors often consider:
Unlike funds or ETFs, where your money is spread across many holdings automatically, investing in individual stocks requires active decision-making and ongoing monitoring.
Not all stocks behave in the same way. Investors typically distinguish between different categories:
Growth Stocks
These are companies expected to grow revenues and earnings faster than the broader market. They may reinvest profits into expansion rather than paying dividends.
Income (Dividend) Stocks
These companies provide regular dividend payments, often appealing to investors seeking income.
Value Stocks
These are shares considered undervalued relative to fundamentals, potentially offering upside if market perceptions change.
Blue-Chip Stocks
Large, established companies with a long track record of stability and performance.
Understanding the characteristics of each type can help you align your stock selection with your financial objectives and risk tolerance.
Stock investing can offer several advantages:
Long-Term Growth
Historically, equities have delivered higher long-term returns than many other asset classes, although past performance is not a guarantee of future results.
Ownership and Voting Rights
Shareholders may have voting rights on company matters, depending on the share class.
Dividend Income
Some companies distribute profits regularly, providing an additional source of return.
Flexibility
You can build a portfolio aligned to your own strategy, sector preferences and convictions.
For experienced investors, stock selection allows a high degree of personalisation.
Investing in stocks carries risk. Share prices can be volatile and influenced by:
Unlike diversified funds, individual stocks expose you to company-specific risk. If a single company performs poorly, your investment may be significantly affected.
Diversification is one of the most important tools for managing risk. Holding shares across different industries and regions can help reduce reliance on any single business or sector.
While investing in individual stocks offers direct ownership, funds and ETFs provide built-in diversification across multiple companies.
With stocks, you control exactly which companies you own. With funds and ETFs, a professional manager or index methodology determines the allocation.
Investors who prefer a hands-on approach and are comfortable researching companies may favour direct stock investing. Others may prefer the simplicity and diversification offered by collective investment vehicles.
Many portfolios combine individual stocks with ETFs or mutual funds to balance concentration and diversification.
Constructing a stock portfolio requires careful consideration of:
Long-term investors often focus on fundamental strength and business quality rather than short-term price movements. Regular investing and maintaining discipline during market volatility can help smooth entry points over time.
It is also important to review holdings periodically to ensure they continue to align with your objectives.
Investing in stocks may be suitable if you:
Because stock prices can fluctuate significantly, this approach is generally less suitable for short-term savings goals or investors who are uncomfortable with uncertainty.
Investing in stocks offers the opportunity to participate directly in the success of businesses you believe in. It combines flexibility, transparency and growth potential — but also requires informed decision-making and risk awareness.
With a disciplined approach, thoughtful diversification and a long-term mindset, stock investing can play a valuable role within a broader investment strategy.
As with all market-based investments, capital is at risk and values can go down as well as up. Ensuring your investment choices reflect your goals and tolerance for risk is essential when building your portfolio.
Stock ownership often comes with voting rights, allowing you to have a say in major company decisions.
Build a portfolio that truly reflects your values and wealth goals. Shape your investment journey, one carefully chosen asset at a time.
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Authorised and regulated by the Financial Conduct Authority as an Investment Advisor and Investment Management Company - Authorisation no. 629539
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No.
Investments cannot be transferred to and from foreign intermediaries as the tax regime is different.
If we are unable to transfer a particular instrument to your Share Investing account, we will only transfer the available instruments.
The transfer process can take up to 30 days
Withholding Tax is levied on investment income from many non-UK markets, such as dividends received, and is withheld at the source of income and paid to the tax authorities where the company is incorporated. The amount of tax payable depends on the source country and the type of income received. If you are entitled to a lower tax rate under a tax treaty, you may attempt to recover part of the withholding tax by contacting the tax authorities in the source country.
As with all your investing with Moneyfarm, we take care of how much tax you owe at year end so you always know what’s due.
There’s no cost to open a Moneyfarm Share Investing account. Just choose a Stocks and Shares ISA and/or a General Investment account and take it from there. There are order fees and, for an ISA, custody fees.
Your buy or sell order automatically expires if it’s not completed by 5.00pm the same day, when the market closes.
This is when your buy or sell order remains in place until either it’s completed or you cancel it.
Market order. This is a request to buy or sell as soon as possible at a price very close to the current market price.
Limit order. This lets you set a minimum (selling) or maximum (buying) price for your order. Your order will never be executed at a higher price (when buying) or price lower (when selling) than your limit price.
PTM (Panel of Takeovers and Mergers) is a £1 government levy that is automatically charged to investors when they buy or sell shares for over £10,000.
Our fee structure is straightforward: £3.95 for each trade and 0.35% custody fee (ISAs only).
You can invest in UK Stocks and ETFs, though we’re paving the way to give you even broader access to the financial markets.
Our investment consultants can answer technical questions relating to Moneyfarm Share Investing, provide factual information about the financial products we offer.
Once invested you’ll see a range of ways to view and assess your holdings and inform your strategy – particularly insightful when used across both Share Investing and a Moneyfarm managed portfolio. In future releases, we will also provide insights into your investing journey and help you make informed decisions.
You will be able to open a GIA or an ISA Share Investing account. JISA and SIPP are currently not supported with regards to this service.
Share Investing is a brand new service that allows you to invest in UK single name stocks, shares and ETFs, enabling you to make well-informed decisions that fit your attitude to risk and your financial goals. All accessible via the Moneyfarm app and platform.
